CLIENT PROJECTS
A considered selection of recent work, showcasing a range of brand identity, art and campaign direction, brand strategy and refinement.
FEATURED PROJECTS
Art Direction, Crown Towers Perth
Art direction for Crown Towers Perth focused on developing a new image library that better reflects the brand’s audience and evolving positioning. The approach centred on capturing a more considered, contemporary expression of luxury — shifting towards lighter, more intimate moments that feel distinctly West Coast.
The resulting suite of imagery was designed for versatility, to be implemented consistently across all brand and marketing
touchpoints.
Oliver James Racing Brand Identity
We developed the brand identity for Oliver James Racing with a focus on heritage, restraint and a deep respect for the horse. Moving away from loud, performance-led cues, the direction leans into something more refined and considered—drawing on classic racing traditions, natural tones and a confident, typographic approach.
The result is a brand that feels timeless and quietly assured. It speaks to a philosophy where the horse comes first—both in care and in competition—positioning Oliver James Racing as a stable built on integrity, legacy and long-term success.
Spence Construction Brand Identity
We created a refined brand identity for Spence Construction that reflects the level of work they deliver: high-end, considered and built with care. The direction moves away from typical construction aesthetics, leaning instead into something more architectural and understated, with a clean typographic approach and a muted, material-inspired palette.
The result is a brand that feels calm, confident and trustworthy, positioning Spence as a premium builder for clients who value quality, detail and a seamless experience from start to finish.
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